Secret behind buying online

I have been in the US for the past one month and one thing that I have realized quite clearly is that whenever you buy things online, you get it fair deal of discount. When you look deep into this, you will find that the operating cost of the product gets fairly reduced when sold online. When you are selling things online, you have the advantage of the internet market and hence you can optimally use the internet to market your products. Operating costs like setting up retail outlets, looking for distributors to sell your goods will no more be involved. So when a manufacturer is convinced that there is an internet market for selling goods, he does it completely online to cut the costs and provide goods of good quality at a very cheap price. So I have been like suggesting my kins living in the US to get the goods online. And it really worked for my cousin who got her maternity clothing by ordering online. She made quite a good deal with some stylish and trendy clothing as against the boxy styled ones. As she always has a flair for the latest fashion she did like to make a fashion statement with her maternity clothes too. Well, who said mom's should not look pretty?